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This site states the following, "We add value Your reliable partner for Nutritional and Chemical Additives." We observed that the web site said " We add value Ensuring traceability and transparancy in your supply chain." It also stated " Providing excellent JIT logistics is an essential part of our corporate strategy. Life SUPPLIES - We add value. Life SUPPLIES is the market leader in additives for the animal feed market, with an especially wide range of products - including salts, acids, minerals, vitamins, amino acids, preservatives and supplements. Food specialises in additives for the fo." The header had Nutritional Additives as the highest ranking keyword. It was followed by Chemical Additives, Additives, and JIT logistics which isn't as ranked as highly as Nutritional Additives. The next words the site uses is Life SUPPLIES. FEED was also included and will not be viewed by search engines.